Why I built this
Every parent I know is quietly running a job nobody applied for.
A household chief of staff, for every family.
The reality
I was too. Toddlers, a renovation, a full-time job — one evening in the kitchen I remember thinking: there has to be a better way to hold all this.
Kerstin, founder
The realisation
You can't hand off what's only living in your head.
The mental load stays invisible until someone actually writes it down. The moment it's written down, it stops being a feeling — and becomes a list you can delegate.
The product
So I built GiGi.
One quiet update a day. She sees what needs managing across the household — bills, school forms, passports, the weekly shop — and handles it on your behalf, with your approval at every step.
I built it selfishly. I needed it. But if it lifts even a little of that weight off other parents in the same juggle, that's the whole reason I'm sharing it.
Kerstin Skjefstad Larsson
Founder, GiGi
What GiGi can help with
More than you'd think.
Bills
Virgin renews in 12 days — find me a better deal.
School & admin
What did the school ask for this week?
Travel
Are everyone’s passports valid for October?
Groceries
Same order as last Thursday, plus nappies.
Date night
Friday, somewhere local — and a sitter.
Workouts
Two mornings a week that don’t clash.
More living.
The first 100 households join as founding members. Leave your email and we'll send an invite code when there's room.