For employers and benefit platforms

GiGi as a Benefit.A household chief of staff for every working parent.Less remembering at home. More focus at work.

The second job

Every working parent goes home to a second job nobody funds.

10 hrsof housework a week for an employed parent, on top of 14 hours of childcare and a 40-hour job.US American Time Use Survey analysis
5 hrsa week of planning, remembering and deciding for the household, for women; two for men.Cognitive-labour survey of parents
71%of household tasks that need mental effort are carried by mothers; fathers manage 45%.University of Bath & Melbourne, 3,000 parents, 2024
2×Working mothers are twice as likely as fathers to consider cutting hours or leaving because of parental responsibilities.Gallup

How it works for employees

Three gestures. Less organizing.

At seven, never more than four cards: the things that need you today. Each one is settled with a swipe or a hold.

A morning card in GiGi: renew Leo’s passport before the trip, with I got this, Why, Hand over and Done
01 · Swipe right

Done

It’s ticked off, and if someone asked you, they hear.

Get it done in GiGi: what’s left, and one handed on from Sam with I’ll do it and Can’t this week
02 · Swipe left

I’ve got this

It goes in Get it done, yours and still open, not in your head. If it has a day, it comes back to your Digest that morning.

Holding a card in GiGi: hand it over to Sam, Maya or GiGi, or keep it
03 · Hold

Hand over, or to GiGi

Hold a card to give it to the other adult, or to GiGi. You both see it until it’s done, and a heart says thanks. Approving a bill switch hands it to a person who does it with you. GiGi never sends, pays, books or switches on her own.

For employers · the business case

Working parents are your most experienced, most at-risk cohort.

They hold the institutional knowledge, lead the teams, and carry a second job at home that follows them into work. Household admin is the part of that job nobody has funded. GiGi Company Benefit does.

GiGi Company Benefit

A household chief of staff for every employee with a family, so they remember less, organize less and live more: one morning digest of the few things that need them, a shared to-do list between both adults, and nothing done without their tap. Offered through your benefit platform or directly, reported to you in aggregate.

Book a 30-minute demo
Retention

Working mothers are twice as likely as fathers to consider cutting hours or leaving. A benefit felt every morning changes that calculation.

Inclusion

71% of the household mental load sits with mothers. Sharing it at home is a gender-equity lever at work.

Focus

Fewer school-run scrambles, pick-up clashes and renewal panics landing mid-meeting.

Tangible value

Bill renewals caught 30 days early with a better deal proposed. A benefit that puts money back in the household.

Built for the moments you already fund
  • Parents returning from leave
  • The school-run years
  • Dual-career households
  • Carers of teens and elders

How it rolls out

Live in weeks. Felt every morning.

  1. You offer it. Through your benefit platform, or directly.

    Employees claim GiGi with a single code. No SSO project and no data integration: household data never touches your systems.

  2. They bring their household. Every adult gets their own GiGi.

    A partner, and household help if they have it, join from the app. Each morning GiGi hands each of them the few things that need them. Nothing happens without their tap.

  3. You see the totals. Never a name.

    A quarterly report in aggregate: households enrolled, mornings opened, tasks handled. Never a household, a name, a bill or a calendar.

For benefit platforms

Listed on your marketplace in weeks, not quarters.

Employees claim GiGi Company Benefit from their benefit platform. Their household data never touches your platform; you receive only redemption counts and the aggregate impact report.

  • Single-code redemption, no SSO project required
  • Per-employee-per-month billing, invoiced to the platform
  • Quarterly aggregate report, never individual data
Quarterly impact report

What you receive, in aggregate

Households enrolled
Redemptions and active households, by month.
Mornings opened
Share of delivered digests opened; the habit, measured.
Tasks handled
Cards settled, handed on, and bill savings approved.
Never
Names, emails, bills or calendars of any individual household.

Why platforms list GiGi

  • A category nobody else fills. Household admin, not another meditation or discount app. It broadens your family and wellbeing shelf.
  • Live in weeks. Single-code redemption, no SSO project, no data integration. Household data never touches your platform.
  • Daily use, not annual. A 7am habit gives your clients engagement they can see, quarter after quarter.
  • A report you can forward. Quarterly aggregate impact per client, branded for you, never naming a household.

Commercial model

Per employee, per month. Nothing else.

Pricing
A flat per-employee-per-month fee for every household enrolled, invoiced monthly to the platform or employer. Volume tiers from 1,000 seats.
Included
Full app for every adult in the household, family chat, quarterly impact report.
Pilot
50 households, 90 days, no minimum commitment. First impact report at week 6.
Contract
Annual, cancel at renewal. DPA, sub-processor list and security pack provided on request.
Request pricing ›

Security & compliance

Built to keep as little as it can.

Procurement and IT security teams get straight answers. The full privacy architecture is published.

Read the security overview ›
Hosted in the EU

Supabase, in an EU region. Login separated from household data.

Read-only by default

Minimum OAuth scopes. GiGi can never send, delete or modify anything in a connected account.

UK GDPR

One-tap full data deletion; backups roll off within 30 days.

Everything written down

A plain-words privacy log of every read GiGi performs. Forwarded mail sealed to the user, deleted after 30 days, or 90 if they choose.

Book a demo

See a morning with GiGi, in 30 minutes.

For reward, benefits and wellbeing leads, and for platform partnership teams. We’ll walk through the employee experience, the security posture and the commercial model.

We reply within two working days. No mailing list.